Develop a Destination
We believe that a company's Web site should be at the core of their brand universe. A Web site is the medium best suited to inform, educate, assist, transact and communicate with your stakeholders. When properly constructed, a Web site can provide incredible return on investment and a positive stakeholder experience.
Zielinski & Partners has been building Web sites since 1999; we have constructed hundreds of websites for Fortune 500 companies and start-ups alike. We are adept at information design, interface design, usability, search engine optimization, multimedia integration and content management. We've done every type of site you can imagine, from massive news driven XML portals to Flash based multimedia sites.
While a strong corporate Web site is the first step along the path to online marketing success, it is merely one piece of a much larger puzzle. Prior to building your next Web site we ask you to consider your overall Internet marketing strategy and what role your website will ultimately play. If your corporate Web site is the hub, what are the spokes? How are you going to drive traffic to the site? What is your competition doing online and how much money are they spending?
To answer these questions and many more we suggest you engage our team in a comprehensive Solution Cube prior to engaging anyone to build your Web site.
Spread the Message
Viral marketing represents the Holy Grail for organizations looking to promote their product or service. When a campaign or concept “goes viral” it sends a shockwave through the Internet and spreads with incredible velocity. While many homegrown videos, e-mails and Web sites go viral on a regular basis it is significantly more difficult for a branded message to do so.
We understand the fine balance between concept, production values, message and seeding that enables a campaign to go viral. We possess the knowledge, technology and network to bolster our success rate despite the fact that no agency can guarantee that something will go viral. Our teams of specialists work with our client partners to develop viral marketing strategies that consistently deliver positive return on investment.
Frame a Comprehensive Approach
To achieve success, you must first define it. Zielinski & Partners works with our client partners to identify key objectives and success factors. Together we examine the metrics of previous strategies and determine quantitative and qualitative benchmarks for future initiatives. Our approach combines all aspects of communications including sales, marketing, public relations, customer service and fulfillment.
Zielinski & Partners' approach goes beyond defining a purchase preference. We work with our client parnters to define meaningful relational data points that encompass everything from birthdays to favorite colors. Relationship profiles allow Zielinski & Partner's to deliver highly personalized communications, setting our client partners apart from the competition by creating a stronger bond with the end user.
MEC includes detailed planning sessions to identify how to best connect with our client partner's audiences and get the right response. Zielinski & Partners shows our client partners how to maximize e-mail forwards and referrals, increasing reach of e-mail viewership without additional costs. Grow your e-mail lists and multiply your results.
Zielinski & Partners proprietary dialogue tree strategy provides outlets for feedback and understanding of audience interests and choices, allowing our clients to overcome objections and hone their messages to generate a response. Our information architects create intricate systems designed to automate communication based on user behavior.
Analysis and Refinement
Zielinski & Partners comprehensive methodology constantly refines and analyzes all parts of the communication process, making adjustments to continually improve results. We cover more than the basics by providing our client partners with the necessary course correction recommendations to stay on track with their communication objectives.
Control groups help ensure that subject lines, message content, creative design and other factors are all operating at peak performance. Messaging is tested with distinct variables to determine the optimal content equation for each message.
Search Engine Optimization (SEO)
This program’s purpose to obtain a top rank on search engines through organic optimization. Search engines use programs called “spiders” that scan the Web and use complex algorithms to determine where your Web site should rank when a user types in a particular search term. Rather than paying for each click, as with Search Engine Advertising (below), Search Engine Optimization employs specialized strategies designed to ensure your Web site is returned for the keyword terms relevant to your business.
Paid Search Marketing (PPC)
Search engine advertising uses Paid Inclusion and Pay-Per-Click (PPC) advertising campaigns. Unlike fixed cost advertising models typically seen with other online media, PPC only charges your business when a user clicks your ad and visits your Web site. While this may seem simple, when done correctly, buying search engine advertising can become a detailed and analytical process.
Video & Audio Search
The Internet is quickly becoming a melting pot of audio, video and multimedia files, as well as the more traditional text. Zielinski & Partners assists organizations in leveraging these mediums to maximize your exposure across specialized media search engines that are frequented by key demographics, such as Google Video and Apple’s iTunes.
Capture User Interest
Integrated promotions provide marketing organizations with an outstanding vehicle for capturing user data while promoting their brand and pushing conversion. Integrated promotions utilize multiple mediums to maximize the effectiveness of a promotion. A simple example is a television commercial that prompts users to register on a website to download something for free. More complex promotions can include redemption codes, contests, interactive games, text messaging, eLearning, and more.
Elliott House Group provides turnkey integrated promotions including the creation of minisites, traffic building, sweepstakes management, prize fulfillment, e-mail communications, database management, registrant segmentation and analytics. All of our integrated promotions are designed to help our client partners achieve relationship synergy by exposing users to the promotion and invoking a response that allows us to capture a piece of user data.
Our marketing promotions are engineered to provide positive return on investment for our client partners. This method has guided the development of promotions for GMC, Electronic Arts, Copenhagen, HP, Warner Brothers, FOX and many more. Our approach combines short-term results with long term objectives, allowing our promotions to drive conversion now while establishing an ongoing relationship with potential customers, employees, media or other individuals.
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