Create a Connection
Online communities and online social networks are powerful interactive marketing tools when properly utilized within an organization’s marketing mix. Online communities allow marketers to access and advertise to large groups of like-minded individuals in a social setting, encouraging communication between users and the brand. Zielinski & Partners offers two types of online community-focused services:
Brand Managed Communities
Zielinski & Partners will create an online community for your brand from the ground up. We provide the technology, creative, project management, initial eSeeding and traffic building to ensure your brand’s community is a success. Your brand exclusively owns the community and the subsequent relationship with the users that register on the community. These communities can be highly targeted and brand centric; however, they require a substantial investment of both resources and time in order to be successful.
Brand managed communities come in many forms and can be used to support customers, employees and vendors alike. Common uses include employee forums, online user support and vendor solicitation.
Brand Sponsored Profiles
Social Networks such as MySpace, Friendster and Facebook have an established user base of hundreds of millions. Zielinski & Partners creates, manages and promotes custom branded profiles on social networks to promote brands and organizations as part of their interactive strategy. These profiles can be used to build brand awareness and affinity and are extremely effective when marketing to Gen Y.
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