Tweak the Experience
The ability to track metrics and conversions is what makes many interactive solutions attractive to marketers. Variables including price point, message, incentives and creative can be tested with infinite variations through a variety of methodologies and technologies. Performance tuning allows marketers to amplify the effectiveness of their investment by gaining efficiencies in goal conversion.
Our approach to performance tuning ranges from low-tech paper prototyping to multivariate real time testing. For many interactive solutions such as Web sites, kiosks and Internet applications, performance tuning often goes hand in hand with usability testing. Usability testing in conjunction with message and layout testing can significantly improve the overall performance of your site.