Search Engine Optimization (SEO)
This program’s purpose to obtain a top rank on search engines through organic optimization. Search engines use programs called “spiders” that scan the Web and use complex algorithms to determine where your Web site should rank when a user types in a particular search term. Rather than paying for each click, as with Search Engine Advertising (below), Search Engine Optimization employs specialized strategies designed to ensure your Web site is returned for the keyword terms relevant to your business.
Paid Search Marketing (PPC)
Search engine advertising uses Paid Inclusion and Pay-Per-Click (PPC) advertising campaigns. Unlike fixed cost advertising models typically seen with other online media, PPC only charges your business when a user clicks your ad and visits your Web site. While this may seem simple, when done correctly, buying search engine advertising can become a detailed and analytical process.
Video & Audio Search
The Internet is quickly becoming a melting pot of audio, video and multimedia files, as well as the more traditional text. Zielinski & Partners assists organizations in leveraging these mediums to maximize your exposure across specialized media search engines that are frequented by key demographics, such as Google Video and Apple’s iTunes.