The New Mobile Web
The iPhone is quickly emerging as a significant and powerful extension of the Web and interactive space. Its technological advances and superior usability make rich mobile media now truly possible. Named the Invention of the Year by Time Magazine for 2007, this new mobile medium provides a way to build relationships with users who might otherwise be out of reach.
Zielinski & Partners, the leader in relationship marketing, is now developing for the iPhone. From rich internet-based applications and games, to simple, refined websites optimized for viewing on the iPhone, our design and usability experts do more than just code AJAX applications on a mobile platform. They create an engaging and interactive experience that keeps your customers within arms reach at all times. As usability experts, we go beyond making your site "look pretty". We know, down to the last pixel, where their fingers will go, what they will look for and how to make sure they can easily find it. Don't miss the opportunity to be ahead of the curve.
In the United States alone, 500,000 iPhones were sold over the first weekend it was available (Bloomberg). Over 4 million were sold in 2007 according to Apple, and through 2009, global yearly sales rates have been estimated to reach as high as 45 million (Piper Jaffray). Everyone has a cell phone, and Apple will convince even your grandmother that it should be an iPhone.
Undoubtedly, it's on their minds - Google has reported that "iPhone" was their fastest rising search term in 2007. Waiting and watching this pan out will leave your company strides behind the competition instead of on the forefront where it belongs. Reach valuable, influential markets. Reach Gen Y. Reach the trend setters and opinion leaders. Reach the world as they reach out for you.
Redefine Your Process
Internet applications have transformed the concept of software applications, creating an interface and experience that is independent of operating system without the need to install software. Internet applications are utilized by virtually every industry, from auction engines like eBay to Customer Relationship Management applications like Salesforce.com. Forward thinking organizations are seeking to develop their own Internet applications to meet the specific needs of their stakeholders. Internet applications can help realize cost savings, increase productivity, boost customer satisfaction ratings and provide a source of competitive differentiation. Think of it as turbo-charging your business processes.
Zielinski & Partners provides two primary types of Internet application development, traditional web application development and Rich Internet Application (RIA) development.
Traditional Web Application
This approach to web development is predicated on a client-server architecture, using the web browser as a thin client. All computations and processing is done on the server and the client is used to display static HTML content. Traditional web applications can be rapidly developed at a relatively low cost; which have made them the standard adopted by most organizations today.
Rich Internet Application (RIA)
RIAs utilize client side technology to execute processing on the end user's computer rather than the server. This allows Rich Internet Applications to execute commands more quickly and create a better user experience. Sliders, drop-downs and other data manipulators can be used in real-time to extract results and drill though a process more efficiently. Rich Internet Applications are a key element of what many consider to be Web 2.0.
Drive More Traffic
The Internet has helped usher in a new paradigm in media planning, measurement and performance. Advertisers now have the ability to target users based on demographic information and interests with greater precision than ever before. From search engine keywords and display ads to behavioral marketing and cost-share promotions; the world of media is more precise, confusing and full of opportunity than ever before.
Our interactive media buying services are designed to assist our clients in making intelligent media purchasing decisions. We work together with our client partners and media partners to create unique programs that maximize the value of an interactive spend and ensure proper tracking and analysis of performance.
Beyond the Banner
While impressions, click-throughs and conversions are important, our media buying strategy extends far beyond simple display ads. Elliott House Group’s true media buying value is derived from our ability to create synergistic opportunities between parties, delivering a return on investment that far outweighs any traditional online campaign.
When it comes to Interactive Solutions it's all about conversion. Conversion can be anything from the comprehension of information to the sale of a product and everything in between. At Zielinski & Partners we continually strive to increase the conversion of the solutions we deploy for our client partners. We do so by applying a variety of methodologies and technologies that allow us to make measurable improvements to conversion while enhancing the customer experience.
Data GatheringAcquire more information about your stakeholders through organization owned or third party data services.
Performance TuningTweak the online experience to deliver the maximum return on investment for your marketing dollar.
PersonalizationBecome more intimate in your stakeholder communications with methodologies and technologies that deliver more personal experiences.
Unleash an Army
Affiliate marketing is a powerful performance-based marketing method that can exponentially increase both a brand's reach as well as their sales. This form of marketing, invented by Internet giant Amazon.com, utilizes networks of affiliates and rewards each individual affiliate for every visitor, subscriber, lead or sale they deliver. There are literally thousands of affiliate networks and hundreds of thousands of affiliate programs promoting everything from mortgages to books on the Internet.
Zielinkski & Partners assists our clients in managing complex affiliate marketing programs. Our programs employ a system of affiliate networks to maximize reach and encourage competition among offers. We provide third party tracking, validation and performance metrics to determine the best return on investment for our client partners. The creative process, negotiation, management and optimization is handled entirely by our team of experienced affiliate marketers, providing our client partners with the knowledge they need to be successful.
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