Tweak the Experience
The ability to track metrics and conversions is what makes many interactive solutions attractive to marketers. Variables including price point, message, incentives and creative can be tested with infinite variations through a variety of methodologies and technologies. Performance tuning allows marketers to amplify the effectiveness of their investment by gaining efficiencies in goal conversion.
Our approach to performance tuning ranges from low-tech paper prototyping to multivariate real time testing. For many interactive solutions such as Web sites, kiosks and Internet applications, performance tuning often goes hand in hand with usability testing. Usability testing in conjunction with message and layout testing can significantly improve the overall performance of your site.
Create a Connection
Online communities and online social networks are powerful interactive marketing tools when properly utilized within an organization’s marketing mix. Online communities allow marketers to access and advertise to large groups of like-minded individuals in a social setting, encouraging communication between users and the brand. Zielinski & Partners offers two types of online community-focused services:
Brand Managed Communities
Zielinski & Partners will create an online community for your brand from the ground up. We provide the technology, creative, project management, initial eSeeding and traffic building to ensure your brand’s community is a success. Your brand exclusively owns the community and the subsequent relationship with the users that register on the community. These communities can be highly targeted and brand centric; however, they require a substantial investment of both resources and time in order to be successful.
Brand managed communities come in many forms and can be used to support customers, employees and vendors alike. Common uses include employee forums, online user support and vendor solicitation.
Brand Sponsored Profiles
Social Networks such as MySpace, Friendster and Facebook have an established user base of hundreds of millions. Zielinski & Partners creates, manages and promotes custom branded profiles on social networks to promote brands and organizations as part of their interactive strategy. These profiles can be used to build brand awareness and affinity and are extremely effective when marketing to Gen Y.
Expand Beyond the Desktop
Mobile phone marketing has rapidly emerged as a powerful component of any interactive marketing mix. Over the past several years it has proven its value and ability to drive cost effective response from a premium demographic. While not a standalone marketing channel, mobile phone marketing provides an opportunity for interaction with users who may otherwise not be able or willing to interact.
Elliott House Group has partnered with several leading providers of mobile technology services to offer our client partners an expansive array of options on mobile platforms. We offer custom advergames, ringtones, wallpapers, SMS campaigns, advertising within mobile content and more; all designed to supplement a cohesive interactive marketing strategy.
Our technology partners have the ability to deliver to all major carriers in all markets and support over 12,000 different mobile phone handsets. Access up to 210 million wireless subscribers throughout North America with everything from video, mobile news, giveaways, sports updates, instant wins and more.
Managed Email Marketing
Effective messaging is critical for any organization. Now more than ever, e-mail is playing the central role in modern communication strategies. Zielinski & Partners provides significant experience and expertise in the areas of strategy, best practices, creative services and technology to create predictable success prior to your first e-mail send. E-mail software delivers e-mail; Zielinksi & Partners' Managed Email Communications delivers success.
StrategyFrame a comprehensive approach to your organization's e-mail marketing campaign with our strategic planning services.
Deliverability ManagementAssess and improve your ability to make it through the SPAM filters and into the inbox.
BrandM@ilPersonalize your communications by utilizing a robust enterprise e-mail marketing platform.
Many companies recognize that the most expensive stakeholder to acquire is the one who they haven’t yet met, and the most valuable stakeholder is the one who they have interacted with in the past. Yet, marketers invest millions in acquiring new stakeholders and exponentially less maintaining their existing relationships.
Zielinski & Partners assists our clients in developing loyalty programs designed to grow existing relationships and foster a positive experience for the stakeholder. Through communication, interaction and incentives our team can help you to increase the lifetime value of customers, media contacts, vendors and employees.
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